Zachary Braiker is an experienced marketer and interactive sales strategy expert. He helps advertising agencies, brands, media companies and businesses develop and execute interactive marketing and sales strategies.

As President of refine+focus he has worked with leading media and technology companies including Clear Channel Communications, The Guardian Media Group, Creative Resources Group and HipCricket, a mobile marketing company. He has developed strategies for Broadmark Capital, Dancing Deer and financial services companies. He has helped companies including Blue Lava Technologies and Leading Market Technologies drive, convert and monetize online leads.

Braiker worked with Neal Advertising to build the interactive advertising program for Herb Chambers, one of the nation’s largest independent auto dealers. Prior to founding refine+focus, Braiker was director of marketing for Elevate Events, a Cambridge agency that promotes socially responsible travel.

He has spoken on interactive marketing and sales to the National Association of Broadcasters on New Media in Rome, the NAB’s annual convention in Las Vegas, the Center for Sales Strategy annual convention and the Entercom Media sales retreat. He is an invited guest to Nokia’s first annual workshop on the future of mobile technology in Helsinki.

Braiker graduated Magna Cum Laude from Tufts University, where he studied history and international relations and was a researcher at Harvard’s Kennedy School of Government.