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INSIGHTS LAB

We translate intangibles into tangibles and give actionable recommendations.

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CUSTOMER FOCUS

If you want to understand what your customers want and need, why not ask them?


Pay close attention to their attitudes, behaviors, and unspoken needs. Notice the trends influencing their lives–and use what you’ve discovered to build rock solid strategies that resonate with them. This helps organizations became more customer-centric in everything they do. 


  • Select the greatest opportunity customer segment 

  • Validate customer segment through research 

  • Conduct qualitative research: interviews, social media listening, customer co-creation 

  • Conduct quantitative research: desk research and surveys 

  • Synthesize: review data and deliver insights

  • Deliver vivid and actionable customer personas 

  • Identify opportunities with customer journey maps 

  • Develop strategies  to activate the customer segment

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ORGANIZATION FOCUS

Do you know the blindspots in your organization, and the opportunities waiting to be claimed? Does your team feel truly listened to before you ask them to buy-into your strategy?


We’ve developed a process that delivers critical insights to leadership, while making your team feel seen and heard. We guarantee you’ll get the clarity you need to make better decisions before your next strategic planning session or major initiative.


  • Discover what’s happening inside your organization 

  • Get on-the-ground insight from diverse stakeholders Host 1:1 interviews for depth and perspective 

  • Deliver anonymous team surveys to validate themes 

  • Conduct group discussions to validate insights 

  • Clarify and analyze opportunities, threats, and insights 

  • Recommend: what to start, stop, and continue