We enable marketing and product organizations to understand the magic inside their customers' heads and peek into their deepest desires. With powerful qualitative and quantitative processes and human-centered design, we align entire organizations around their customers’ needs.
This results in a customer-centric strategy that sustains competitive advantage, builds irresistible campaigns, and crafts products that solve problems customers face in their daily lives. We help organizations reach fresh audiences without alienating existing customers.
We accelerate the learning and growth in our clients’ culture. This lets them attract and retain top talent. We dig deep and make our clients more effective and more joyous.
Strategy and Policy Advisor, UN-Habitat
“With our partnership with refine+focus we have developed new programs and streamlined our strategic thinking and opened up new avenues to boost and strengthen our brand and program. I would recommend anyone with a desire of improving their strategy or program to work with them”
Relentless problem solvers. We solve problems using empathy, strategic thinking, and with a global perspective.
Focused on You. We’re the “anti-big” consulting approach. We work with top clients: enterprise companies, governments, venture backed startups, and many of the most discerning executives across the world. We are highly-responsive strategic partner that cares deeply about your success. We aren’t limited to or by traditional strategic thinking.
Agile & Resourceful. We use trusted global relationships, excellent intelligence, and savvy negotiating to plow through complexity discretely and effectively.
Immersed. We stay current with digital, Web 3, business, tech and social trends with our community. We meet weekly in a co-learning session with industry thought leaders and Gen Z learners to constantly keep ahead.
Co-lead by Zach Braiker, an innovative strategist and strategic marketer, and Purnima Thakre, a design thinking and customer insight expert.
We have a team of trusted management consultants and Gen Z analysts who work closely with us to solve problems and create opportunities.
We’re 17+ years old. Born and raised in Boston. We work in the USA and across the globe: Brazil, India, Israel, Jordan, UK, and UAE.