Untitled design (11).png

WHAT IF YOU KNEW EXACTLY

WHAT YOUR CUSTOMER WANTED?

because we dig deeper into customer experiences to understand what motivates them, and we

We enable marketing and product organizations to understand the magic inside their customers' heads and peek into their deepest desires. With powerful qualitative and quantitative processes and human-centered design, we align entire organizations around their customers’ needs. 

This results in a customer-centric strategy that sustains competitive advantage, builds irresistible campaigns, and crafts products that solve problems customers face in their daily lives. We help organizations reach fresh audiences without alienating existing customers. 

We accelerate the learning and growth in our clients’ culture. This lets them attract and retain top talent. We dig deep and make our clients more effective and more joyous.

OUR SERVICES

2.png
3.png
4.png

Customers and employees hold the power to make you successful

Provide the strategy that enables better stories.

Create cultures of belonging, enrich your team’s communication and innovation capabilities.

1638733022470.jpeg

Strategy and Policy Advisor, UN-Habitat

“With our partnership with refine+focus we have developed new programs and streamlined our strategic thinking and opened up new avenues to boost and strengthen our brand and program. I would recommend anyone with a desire of improving their strategy or program to work with them”

because we dig deeper into customer experiences to understand what motivates them, and we

WHY US?

Relentless problem solvers. We solve problems using empathy, strategic thinking, and with a global perspective. 


Focused on You.  We’re the “anti-big” consulting approach. We work with top clients: enterprise companies, governments, venture backed startups, and many of the most discerning executives across the world. We are highly-responsive strategic partner that cares deeply about your success. We aren’t limited to or by traditional strategic thinking. 


Agile & Resourceful. We use trusted global relationships, excellent intelligence, and savvy negotiating to plow through complexity discretely and effectively.


Immersed. We stay current with digital, Web 3, business, tech and social trends with our community. We meet weekly in a co-learning session with industry thought leaders and Gen Z learners to constantly keep ahead.

OUR CLIENTS

2.png
1.png
6.png
5.png
3.png
8.png
7.png
4.png

OUR SOCIAL INITIATIVES

because we dig deeper into customer experiences to understand what motivates them, and we

EMPOWERED WOMEN SERIES AND SQUAD

Empowering professional women with community and resources

because we dig deeper into customer experiences to understand what motivates them, and we

CO-LEARNING COMMUNITY

Learning with our community both on and offline

ABOUT US

Co-lead by Zach Braiker, an innovative strategist and strategic marketer, and Purnima Thakre, a design thinking and customer insight expert. 


We have a team of trusted management consultants and Gen Z analysts who work closely with us to solve problems and create opportunities.  


We’re 17+ years old. Born and raised in Boston. We work in the USA and across the globe: Brazil, India, Israel, Jordan, UK, and UAE.

refine+focus Live Promo Material 2021 (1280 × 1200 px) (2).png
Untitled design (11).png

Thanks for submitting!