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Art of Taking Calculated Risks
Risk taking isn’t just a natural born propensity, it’s a skill that can be refined with practice over time. Specifically, taking...
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Jiwoo Suh
- Feb 7
- 2 min
Customer Research - Do It Right. Please and Thank You.
Bad outputs stem from poor inputs. If your customer insights are inadequate, it will result in flawed product, branding, marketing,...
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Zach Braiker
- Nov 29, 2022
- 3 min
Celebrating Wins of 2022
As we approach the end of the year, we’re looking back with gratitude and looking forward with anticipation of the promising year ahead....
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Vedika Agrawal
- Oct 13, 2022
- 4 min
10 Reasons Why Customer Service Sucks
Contributors - Purnima Thakre, Jiwoo Suh When was the last time you called any customer service and were helped immediately? It certainly...
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Purnima Thakre
- Jul 12, 2022
- 2 min
Your Customer Will Drive You to Success
Customer-Driven Insights Image via Unsplash If you or your business wants to tell better stories, learning to listen to customers'...
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Purnima Thakre
- Mar 1, 2021
- 3 min
Marketing to Women
Women hold an immense amount of buying power, driving an estimated 70-80% of all consumer purchasing decisions. Yet research shows that...
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Purnima Thakre
- Jan 31, 2021
- 2 min
Innovation You Can Eat
At refine+focus, we believe in the power of storytelling. Sometimes, all it takes to tell an impactful story is the right analogy. It’s a...
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Purnima Thakre
- Jan 14, 2021
- 2 min
From Plan to Action
You’ve done the research, planned the plan, and developed a strategy. You’re ready to move into the action phase—and here’s how you...
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Purnima Thakre
- Dec 27, 2020
- 3 min
Ask Better Questions
There are generic and overused questions, and there are questions that resonate, excite, and cut through. Asking the right questions can...
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Purnima Thakre
- Dec 18, 2020
- 3 min
Why a Few Succeed at Innovation When Many Fail
Every so often we have been asked questions like how to survive crises or how to adapt when circumstances change so quickly. The answer...
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Purnima Thakre
- Oct 27, 2020
- 3 min
Reclaim Authentic Networking
We’ve all had bad networking experiences, but how many of us can say we’ve had great ones? The kinds with meaningful exchange and lasting...
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Purnima Thakre
- Oct 8, 2020
- 2 min
Plan for Your Strategic Plan
You show up. Lighting strikes. Suddenly, in one week of brilliance, you and your team complete an amazing strategic plan without any...
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Purnima Thakre
- Sep 24, 2020
- 2 min
Build Communities That Flourish
These days, the need for meaningful connection is more present and visible than ever before. Brands, marketers, and customers alike are...
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Purnima Thakre
- Sep 4, 2020
- 2 min
Tell Better Stories
Not the same stories with more tools, or the same stories on different marketing channels. Better. Stories. Tell Better Stories Start...
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Purnima Thakre
- Aug 20, 2020
- 2 min
Unlock Your Creativity Gridlock
Maybe she’s born with it… or maybe she’s worked to cultivate it in her life and career. The word is creativity—not an inherent trait, but...
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Purnima Thakre
- Aug 7, 2020
- 2 min
Virtual Curiouser & Curiouser: Insights From Our Second July 2020 Innovation Showcase
At refine+focus, we aim to create community and foster a culture of continuous learning. We recently held our signature event, Curiouser...
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Purnima Thakre
- Jul 31, 2020
- 2 min
Everyone Has a Plan Until…
“Everyone has a plan until you get punched in the mouth” — Mike Tyson COVID-19 was the punch in the mouth to many of our best intended...
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Purnima Thakre
- Jul 23, 2020
- 2 min
Virtual Curiouser & Curiouser: Insights from our July 2020 Innovation Showcase
As quarantine labors into the summer, refine+focus is here for you with fresh ideas to reignite your wonder. We recently held our...
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Purnima Thakre
- Jul 16, 2020
- 2 min
It’s 2020, Learn from Your Customer
Your customer has all the answers. The art, however, lies in being able to gather those insights efficiently and act on them effectively....
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Purnima Thakre
- Jul 13, 2020
- 2 min
A Team & Empathy Building Exercise for You
refine+focus is all about real, authentic connection. It’s the backbone of our culture, we practice it every day with our team, and we...
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