refine + focus

It's not easy to give or receive feedback, many of us avoid it even though it's one of the most effective ways to grow. Why? It's the...

In today’s fast-paced and competitive business environment, organizations are constantly on the lookout for ways to foster innovation....

Risk taking isn’t just a natural born propensity, it’s a skill that can be refined with practice over time. Specifically, taking...

Bad outputs stem from poor inputs. If your customer insights are inadequate, it will result in flawed product, branding, marketing,...

As we approach the end of the year, we’re looking back with gratitude and looking forward with anticipation of the promising year ahead....

Contributors - Purnima Thakre, Jiwoo Suh When was the last time you called any customer service and were helped immediately? It certainly...

Customer-Driven Insights Image via Unsplash If you or your business wants to tell better stories, learning to listen to customers'...

Women hold an immense amount of buying power, driving an estimated 70-80% of all consumer purchasing decisions. Yet research shows that...

At refine+focus, we believe in the power of storytelling. Sometimes, all it takes to tell an impactful story is the right analogy. It’s a...

You’ve done the research, planned the plan, and developed a strategy. You’re ready to move into the action phase—and here’s how you...

There are generic and overused questions, and there are questions that resonate, excite, and cut through. Asking the right questions can...

Every so often we have been asked questions like how to survive crises or how to adapt when circumstances change so quickly. The answer...

We’ve all had bad networking experiences, but how many of us can say we’ve had great ones? The kinds with meaningful exchange and lasting...

You show up. Lighting strikes. Suddenly, in one week of brilliance, you and your team complete an amazing strategic plan without any...

These days, the need for meaningful connection is more present and visible than ever before. Brands, marketers, and customers alike are...

Not the same stories with more tools, or the same stories on different marketing channels. Better. Stories. Tell Better Stories Start...

Maybe she’s born with it… or maybe she’s worked to cultivate it in her life and career. The word is creativity—not an inherent trait, but...

At refine+focus, we aim to create community and foster a culture of continuous learning. We recently held our signature event,  Curiouser...

“Everyone has a plan until you get punched in the mouth” — Mike Tyson COVID-19 was the punch in the mouth to many of our best intended...

As quarantine labors into the summer, refine+focus is here for you with fresh ideas to reignite your wonder. We recently held our...