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Ask Better Questions
There are generic and overused questions, and there are questions that resonate, excite, and cut through. Asking the right questions can...
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Purnima Thakre
- Jul 23, 2020
- 2 min
Virtual Curiouser & Curiouser: Insights from our July 2020 Innovation Showcase
As quarantine labors into the summer, refine+focus is here for you with fresh ideas to reignite your wonder. We recently held our...
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Purnima Thakre
- Jun 1, 2020
- 2 min
The Influencer Influence
Brands are increasingly looking for new ways to communicate with their customers and tell their authentic story. Influencer marketing is...
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Purnima Thakre
- May 21, 2020
- 2 min
Vulnerable
Vulnerability is a way to access our humanity. Now more than ever, we need to tap into this abundant resource to form deeper connections...
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Zach Braiker
- May 15, 2020
- 2 min
Fashion in the Face of COVID-19
To rally against the havoc of COVID-19, the fashion sector must make innovative changes to its design and production process. Pre-COVID...
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Purnima Thakre
- May 14, 2020
- 2 min
Small but Mighty: Local Businesses Bringing us Together
Small businesses are the heart of our communities — they sponsor our little league and provide the perfect place for first dates. When we...
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Zach Braiker
- Apr 22, 2020
- 3 min
Your Roadmap to Build Brand Trust during COVID-19
When life is no longer “business as usual”, brands cannot continue as usual. We all know the importance of doing the right thing in the...
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Purnima Thakre
- Apr 2, 2020
- 2 min
The Big Pivot
In times of uncertainty, it’s the people who pivot who are best prepared. While COVID-19 has sent plenty of businesses spinning into...
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