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Marketing to Women
Women hold an immense amount of buying power, driving an estimated 70-80% of all consumer purchasing decisions. Yet research shows that...
Purnima Thakre
Mar 1, 20213 min read
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Innovation You Can Eat
At refine+focus, we believe in the power of storytelling. Sometimes, all it takes to tell an impactful story is the right analogy. It’s a...
Purnima Thakre
Jan 31, 20212 min read
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From Plan to Action
You’ve done the research, planned the plan, and developed a strategy. You’re ready to move into the action phase—and here’s how you...
Purnima Thakre
Jan 14, 20212 min read
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Ask Better Questions
There are generic and overused questions, and there are questions that resonate, excite, and cut through. Asking the right questions can...
Purnima Thakre
Dec 27, 20203 min read
35 views
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Why a Few Succeed at Innovation When Many Fail
Every so often we have been asked questions like how to survive crises or how to adapt when circumstances change so quickly. The answer...
Purnima Thakre
Dec 18, 20203 min read
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Reclaim Authentic Networking
We’ve all had bad networking experiences, but how many of us can say we’ve had great ones? The kinds with meaningful exchange and lasting...
Purnima Thakre
Oct 27, 20203 min read
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Plan for Your Strategic Plan
You show up. Lighting strikes. Suddenly, in one week of brilliance, you and your team complete an amazing strategic plan without any...
Purnima Thakre
Oct 8, 20202 min read
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Build Communities That Flourish
These days, the need for meaningful connection is more present and visible than ever before. Brands, marketers, and customers alike are...
Purnima Thakre
Sep 24, 20202 min read
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Tell Better Stories
Not the same stories with more tools, or the same stories on different marketing channels. Better. Stories. Tell Better Stories Start...
Purnima Thakre
Sep 4, 20202 min read
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Unlock Your Creativity Gridlock
Maybe she’s born with it… or maybe she’s worked to cultivate it in her life and career. The word is creativity—not an inherent trait, but...
Purnima Thakre
Aug 20, 20202 min read
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Virtual Curiouser & Curiouser: Insights From Our Second July 2020 Innovation Showcase
At refine+focus, we aim to create community and foster a culture of continuous learning. We recently held our signature event, Curiouser...
Purnima Thakre
Aug 7, 20202 min read
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Everyone Has a Plan Until…
“Everyone has a plan until you get punched in the mouth” — Mike Tyson COVID-19 was the punch in the mouth to many of our best intended...
Purnima Thakre
Jul 31, 20202 min read
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Virtual Curiouser & Curiouser: Insights from our July 2020 Innovation Showcase
As quarantine labors into the summer, refine+focus is here for you with fresh ideas to reignite your wonder. We recently held our...
Purnima Thakre
Jul 23, 20202 min read
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It’s 2020, Learn from Your Customer
Your customer has all the answers. The art, however, lies in being able to gather those insights efficiently and act on them effectively....
Purnima Thakre
Jul 16, 20202 min read
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A Team & Empathy Building Exercise for You
refine+focus is all about real, authentic connection. It’s the backbone of our culture, we practice it every day with our team, and we...
Purnima Thakre
Jul 13, 20202 min read
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How to Walk to Your ‘Why’ (if you can’t run it)
Remember the eye-opening 2007 statistic that we spend one-third of our lives working? In the era of remote work where the line between...
Purnima Thakre
Jul 2, 20202 min read
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10X Your Curious Culture
Not all organizations approach continuous learning from the same place. Some industries organically attract curious people and companies...
Purnima Thakre
Jun 26, 20202 min read
11 views
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4 Key Lessons From Female Entrepreneur and Sans Bottle Founder
Five years ago, while doing a juice cleanse challenge with a friend, Tracy Miller had a great idea. A health enthusiast, outdoor lover,...
Purnima Thakre
Jun 24, 20202 min read
10 views
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The Continuous Learner Journey
Continuous learning is a way of life. And like exercise, those who are committed to it see numerous benefits in their health, wellness,...
Purnima Thakre
Jun 18, 20203 min read
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Get Unstuck When Complexity Strikes
Although refine+focus is seasoned at building strategy, creating diversity, and strengthening brand positioning, the events of the past...
Purnima Thakre
Jun 12, 20202 min read
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