Purnima ThakreMar 1, 20213 minMarketing to WomenWomen hold an immense amount of buying power, driving an estimated 70-80% of all consumer purchasing decisions. Yet research shows that...
Purnima ThakreFeb 1, 20212 minInnovation You Can EatAt refine+focus, we believe in the power of storytelling. Sometimes, all it takes to tell an impactful story is the right analogy. It’s a...
Purnima ThakreJan 14, 20212 minFrom Plan to ActionYou’ve done the research, planned the plan, and developed a strategy. You’re ready to move into the action phase—and here’s how you...
Purnima ThakreDec 28, 20203 minAsk Better QuestionsThere are generic and overused questions, and there are questions that resonate, excite, and cut through. Asking the right questions can...
Purnima ThakreDec 18, 20203 minWhy a Few Succeed at Innovation When Many FailEvery so often we have been asked questions like how to survive crises or how to adapt when circumstances change so quickly. The answer...
Purnima ThakreOct 27, 20203 minReclaim Authentic NetworkingWe’ve all had bad networking experiences, but how many of us can say we’ve had great ones? The kinds with meaningful exchange and lasting...
Purnima ThakreOct 8, 20202 minPlan for Your Strategic PlanYou show up. Lighting strikes. Suddenly, in one week of brilliance, you and your team complete an amazing strategic plan without any...
Purnima ThakreSep 24, 20202 minBuild Communities That FlourishThese days, the need for meaningful connection is more present and visible than ever before. Brands, marketers, and customers alike are...
Purnima ThakreSep 4, 20202 minTell Better StoriesNot the same stories with more tools, or the same stories on different marketing channels. Better. Stories. Tell Better Stories Start...
Purnima ThakreAug 20, 20202 minUnlock Your Creativity GridlockMaybe she’s born with it… or maybe she’s worked to cultivate it in her life and career. The word is creativity—not an inherent trait, but...
Purnima ThakreAug 7, 20202 minVirtual Curiouser & Curiouser: Insights From Our Second July 2020 Innovation ShowcaseAt refine+focus, we aim to create community and foster a culture of continuous learning. We recently held our signature event, Curiouser...
Purnima ThakreJul 31, 20202 minEveryone Has a Plan Until…“Everyone has a plan until you get punched in the mouth” — Mike Tyson COVID-19 was the punch in the mouth to many of our best intended...
Purnima ThakreJul 23, 20202 minVirtual Curiouser & Curiouser: Insights from our July 2020 Innovation ShowcaseAs quarantine labors into the summer, refine+focus is here for you with fresh ideas to reignite your wonder. We recently held our...
Purnima ThakreJul 16, 20202 minIt’s 2020, Learn from Your CustomerYour customer has all the answers. The art, however, lies in being able to gather those insights efficiently and act on them effectively....
Purnima ThakreJul 13, 20202 minA Team & Empathy Building Exercise for Yourefine+focus is all about real, authentic connection. It’s the backbone of our culture, we practice it every day with our team, and we...
Purnima ThakreJul 2, 20202 minHow to Walk to Your ‘Why’ (if you can’t run it)Remember the eye-opening 2007 statistic that we spend one-third of our lives working? In the era of remote work where the line between...
Purnima ThakreJun 26, 20202 min10X Your Curious CultureNot all organizations approach continuous learning from the same place. Some industries organically attract curious people and companies...
Purnima ThakreJun 24, 20202 min4 Key Lessons From Female Entrepreneur and Sans Bottle FounderFive years ago, while doing a juice cleanse challenge with a friend, Tracy Miller had a great idea. A health enthusiast, outdoor lover,...
Purnima ThakreJun 18, 20203 minThe Continuous Learner JourneyContinuous learning is a way of life. And like exercise, those who are committed to it see numerous benefits in their health, wellness,...
Purnima ThakreJun 12, 20202 minGet Unstuck When Complexity StrikesAlthough refine+focus is seasoned at building strategy, creating diversity, and strengthening brand positioning, the events of the past...