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Marketing to Women
Women hold an immense amount of buying power, driving an estimated 70-80% of all consumer purchasing decisions. Yet research shows that...
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Purnima Thakre
- Jan 31, 2021
- 2 min
Innovation You Can Eat
At refine+focus, we believe in the power of storytelling. Sometimes, all it takes to tell an impactful story is the right analogy. It’s a...
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Purnima Thakre
- Jan 14, 2021
- 2 min
From Plan to Action
You’ve done the research, planned the plan, and developed a strategy. You’re ready to move into the action phase—and here’s how you...
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Purnima Thakre
- Dec 27, 2020
- 3 min
Ask Better Questions
There are generic and overused questions, and there are questions that resonate, excite, and cut through. Asking the right questions can...
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Purnima Thakre
- Dec 17, 2020
- 3 min
Why a Few Succeed at Innovation When Many Fail
Every so often we have been asked questions like how to survive crises or how to adapt when circumstances change so quickly. The answer...
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Purnima Thakre
- Oct 27, 2020
- 3 min
Reclaim Authentic Networking
We’ve all had bad networking experiences, but how many of us can say we’ve had great ones? The kinds with meaningful exchange and lasting...
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Purnima Thakre
- Oct 8, 2020
- 2 min
Plan for Your Strategic Plan
You show up. Lighting strikes. Suddenly, in one week of brilliance, you and your team complete an amazing strategic plan without any...
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Purnima Thakre
- Sep 24, 2020
- 2 min
Build Communities That Flourish
These days, the need for meaningful connection is more present and visible than ever before. Brands, marketers, and customers alike are...
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Purnima Thakre
- Sep 4, 2020
- 2 min
Tell Better Stories
Not the same stories with more tools, or the same stories on different marketing channels. Better. Stories. Tell Better Stories Start...
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Purnima Thakre
- Aug 20, 2020
- 2 min
Unlock Your Creativity Gridlock
Maybe she’s born with it… or maybe she’s worked to cultivate it in her life and career. The word is creativity—not an inherent trait, but...
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Purnima Thakre
- Aug 7, 2020
- 2 min
Virtual Curiouser & Curiouser: Insights From Our Second July 2020 Innovation Showcase
At refine+focus, we aim to create community and foster a culture of continuous learning. We recently held our signature event, Curiouser...
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Purnima Thakre
- Jul 31, 2020
- 2 min
Everyone Has a Plan Until…
“Everyone has a plan until you get punched in the mouth” — Mike Tyson COVID-19 was the punch in the mouth to many of our best intended...
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Purnima Thakre
- Jul 23, 2020
- 2 min
Virtual Curiouser & Curiouser: Insights from our July 2020 Innovation Showcase
As quarantine labors into the summer, refine+focus is here for you with fresh ideas to reignite your wonder. We recently held our...
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Purnima Thakre
- Jul 16, 2020
- 2 min
It’s 2020, Learn from Your Customer
Your customer has all the answers. The art, however, lies in being able to gather those insights efficiently and act on them effectively....
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Purnima Thakre
- Jul 13, 2020
- 2 min
A Team & Empathy Building Exercise for You
refine+focus is all about real, authentic connection. It’s the backbone of our culture, we practice it every day with our team, and we...
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Purnima Thakre
- Jul 2, 2020
- 2 min
How to Walk to Your ‘Why’ (if you can’t run it)
Remember the eye-opening 2007 statistic that we spend one-third of our lives working? In the era of remote work where the line between...
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Purnima Thakre
- Jun 26, 2020
- 2 min
10X Your Curious Culture
Not all organizations approach continuous learning from the same place. Some industries organically attract curious people and companies...
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Purnima Thakre
- Jun 24, 2020
- 2 min
4 Key Lessons From Female Entrepreneur and Sans Bottle Founder
Five years ago, while doing a juice cleanse challenge with a friend, Tracy Miller had a great idea. A health enthusiast, outdoor lover,...
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Purnima Thakre
- Jun 18, 2020
- 3 min
The Continuous Learner Journey
Continuous learning is a way of life. And like exercise, those who are committed to it see numerous benefits in their health, wellness,...
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Purnima Thakre
- Jun 12, 2020
- 2 min
Get Unstuck When Complexity Strikes
Although refine+focus is seasoned at building strategy, creating diversity, and strengthening brand positioning, the events of the past...
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