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DAREDEVILS: HOW MONSTER ENERGY FORECAST THE RISE OF A FRINGE SPORT TO A BILLION-DOLLAR TUNE
For marketers in sports and entertainment, one of the best strategies to capture core consumers is to identify a hot trend before its...
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Purnima Thakre
- Jan 27, 2015
- 1 min
Disruptive Collaboration: A Very Merry Unconference To You
CASE STUDY: OPPORTUNITY COLLABORATION The purpose of the Opportunity Collaboration, which organizes business retreats for nonprofit...
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Purnima Thakre
- Jan 27, 2015
- 2 min
Switching to Consulting Career: What Can You Do About Yourself?
Coming from another career, switching to consulting can raise a whole set of problems. The external seem evident—dealing with case...
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