refine + focus

Image Credit: Instant Pot introductory video, minute 2:50 It’s become practically common sense within many marketing circles that...

Every time we hear a keynote address about marketing trends, it feels like someone is talking about the weather. The climate is always...

This post is written by Hemakshi Meghani of IndusAction and Harvard Kennedy School of Government It is really easy to get trapped in our...

When we were kids we learnt to draw, make things and tell stories when we leant to read and write. As we grew older we only remembered to...

A colleague asked me to clarify the jargon surrounding the word “platform.” From his standpoint, platforms were overhyped, and he didn’t...

Reverse engineering. The term smacks of clandestine military operations, gleeful scientists in white coats, reversible programming. And...

Emerging research on the political implications of social media suggests that, when it comes to forecasting election results, Twitter...

For marketers in sports and entertainment, one of the best strategies to capture core consumers is to identify a hot trend before its...

CASE STUDY: OPPORTUNITY COLLABORATION The purpose of the Opportunity Collaboration, which organizes business retreats for nonprofit...

Coming from another career, switching to consulting can raise a whole set of problems. The external seem evident—dealing with case...