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When Brand Communities Become Cults
Image Credit: Instant Pot introductory video, minute 2:50 It’s become practically common sense within many marketing circles that...
Purnima Thakre
Jan 3, 20175 min read


Winter is Coming for Marketers – Inbound 2016
Every time we hear a keynote address about marketing trends, it feels like someone is talking about the weather. The climate is always...
Purnima Thakre
Nov 17, 20163 min read


Building a Successful Platform?
This post is written by Hemakshi Meghani of IndusAction and Harvard Kennedy School of Government It is really easy to get trapped in our...
Purnima Thakre
Nov 7, 20162 min read


Problem Solving is a Child’s Play
When we were kids we learnt to draw, make things and tell stories when we leant to read and write. As we grew older we only remembered to...
Purnima Thakre
Oct 21, 20161 min read
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