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Marketing to Women
Women hold an immense amount of buying power, driving an estimated 70-80% of all consumer purchasing decisions. Yet research shows that...
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Purnima Thakre
- Jan 31, 2021
- 2 min
Innovation You Can Eat
At refine+focus, we believe in the power of storytelling. Sometimes, all it takes to tell an impactful story is the right analogy. It’s a...
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Purnima Thakre
- Jan 14, 2021
- 2 min
From Plan to Action
You’ve done the research, planned the plan, and developed a strategy. You’re ready to move into the action phase—and here’s how you...
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Purnima Thakre
- Dec 27, 2020
- 3 min
Ask Better Questions
There are generic and overused questions, and there are questions that resonate, excite, and cut through. Asking the right questions can...
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Purnima Thakre
- Sep 4, 2020
- 2 min
Tell Better Stories
Not the same stories with more tools, or the same stories on different marketing channels. Better. Stories. Tell Better Stories Start...
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Purnima Thakre
- Aug 20, 2020
- 2 min
Unlock Your Creativity Gridlock
Maybe she’s born with it… or maybe she’s worked to cultivate it in her life and career. The word is creativity—not an inherent trait, but...
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Purnima Thakre
- Jul 23, 2020
- 2 min
Virtual Curiouser & Curiouser: Insights from our July 2020 Innovation Showcase
As quarantine labors into the summer, refine+focus is here for you with fresh ideas to reignite your wonder. We recently held our...
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Purnima Thakre
- Jul 16, 2020
- 2 min
It’s 2020, Learn from Your Customer
Your customer has all the answers. The art, however, lies in being able to gather those insights efficiently and act on them effectively....
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Purnima Thakre
- Jul 2, 2020
- 2 min
How to Walk to Your ‘Why’ (if you can’t run it)
Remember the eye-opening 2007 statistic that we spend one-third of our lives working? In the era of remote work where the line between...
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Purnima Thakre
- Jun 26, 2020
- 2 min
10X Your Curious Culture
Not all organizations approach continuous learning from the same place. Some industries organically attract curious people and companies...
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Purnima Thakre
- Jun 18, 2020
- 3 min
The Continuous Learner Journey
Continuous learning is a way of life. And like exercise, those who are committed to it see numerous benefits in their health, wellness,...
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