refine + focus

Women hold an immense amount of buying power, driving an estimated 70-80% of all consumer purchasing decisions. Yet research shows that...

At refine+focus, we believe in the power of storytelling. Sometimes, all it takes to tell an impactful story is the right analogy. It’s a...

You’ve done the research, planned the plan, and developed a strategy. You’re ready to move into the action phase—and here’s how you...

There are generic and overused questions, and there are questions that resonate, excite, and cut through. Asking the right questions can...

Not the same stories with more tools, or the same stories on different marketing channels. Better. Stories. Tell Better Stories Start...

“Everyone has a plan until you get punched in the mouth” — Mike Tyson COVID-19 was the punch in the mouth to many of our best intended...