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Marketing to Women
Women hold an immense amount of buying power, driving an estimated 70-80% of all consumer purchasing decisions. Yet research shows that...
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Purnima Thakre
- Jan 31, 2021
- 2 min
Innovation You Can Eat
At refine+focus, we believe in the power of storytelling. Sometimes, all it takes to tell an impactful story is the right analogy. It’s a...
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Purnima Thakre
- Jan 14, 2021
- 2 min
From Plan to Action
You’ve done the research, planned the plan, and developed a strategy. You’re ready to move into the action phase—and here’s how you...
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Purnima Thakre
- Dec 27, 2020
- 3 min
Ask Better Questions
There are generic and overused questions, and there are questions that resonate, excite, and cut through. Asking the right questions can...
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Purnima Thakre
- Sep 4, 2020
- 2 min
Tell Better Stories
Not the same stories with more tools, or the same stories on different marketing channels. Better. Stories. Tell Better Stories Start...
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Purnima Thakre
- Jul 16, 2020
- 2 min
It’s 2020, Learn from Your Customer
Your customer has all the answers. The art, however, lies in being able to gather those insights efficiently and act on them effectively....
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Purnima Thakre
- Jun 10, 2020
- 1 min
Empowered Women: How to Have a Life While #WFH, a Conversation with Carolina Fowler
With COVID-19 causing a mass shift to remote working for the majority of businesses, could working from home be the future? What was once...
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Purnima Thakre
- Aug 27, 2019
- 1 min
Empowered Women: Improving Productivity Through Mindfulness, a Conversation with Chitra Lele
Chitra Lele is a world record-holding author of 40 books, who has won over 70 awards and certifications. All before the age of 30. A...
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