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Marketing to Women
Women hold an immense amount of buying power, driving an estimated 70-80% of all consumer purchasing decisions. Yet research shows that...
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Purnima Thakre
- Jan 31, 2021
- 2 min
Innovation You Can Eat
At refine+focus, we believe in the power of storytelling. Sometimes, all it takes to tell an impactful story is the right analogy. It’s a...
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Purnima Thakre
- Jan 14, 2021
- 2 min
From Plan to Action
You’ve done the research, planned the plan, and developed a strategy. You’re ready to move into the action phase—and here’s how you...
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Purnima Thakre
- Dec 27, 2020
- 3 min
Ask Better Questions
There are generic and overused questions, and there are questions that resonate, excite, and cut through. Asking the right questions can...
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Purnima Thakre
- Sep 4, 2020
- 2 min
Tell Better Stories
Not the same stories with more tools, or the same stories on different marketing channels. Better. Stories. Tell Better Stories Start...
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Purnima Thakre
- Jun 1, 2020
- 2 min
The Influencer Influence
Brands are increasingly looking for new ways to communicate with their customers and tell their authentic story. Influencer marketing is...
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Purnima Thakre
- Dec 16, 2019
- 4 min
The Next Big Thing in E-commerce: Brick and Mortar
Just a decade ago, many people believed that the future of retail was online. Now, it seems like e-commerce needs brick-and-mortar to fly...
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Purnima Thakre
- Dec 6, 2019
- 3 min
Curiouser & Curiouser: Insights from Our November 2019 Innovation Showcase
We hosted the last Curiouser of 2019, coming together as a cozy group of colleagues and friends. As the weather gets colder, our...
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