refine + focus

Women hold an immense amount of buying power, driving an estimated 70-80% of all consumer purchasing decisions. Yet research shows that...

At refine+focus, we believe in the power of storytelling. Sometimes, all it takes to tell an impactful story is the right analogy. It’s a...

You’ve done the research, planned the plan, and developed a strategy. You’re ready to move into the action phase—and here’s how you...

There are generic and overused questions, and there are questions that resonate, excite, and cut through. Asking the right questions can...

Not the same stories with more tools, or the same stories on different marketing channels. Better. Stories. Tell Better Stories Start...

Maybe she’s born with it… or maybe she’s worked to cultivate it in her life and career. The word is creativity—not an inherent trait, but...

“Everyone has a plan until you get punched in the mouth” — Mike Tyson COVID-19 was the punch in the mouth to many of our best intended...

As quarantine labors into the summer, refine+focus is here for you with fresh ideas to reignite your wonder. We recently held our...

Your customer has all the answers. The art, however, lies in being able to gather those insights efficiently and act on them effectively....

Remember the eye-opening 2007 statistic that we spend one-third of our lives working? In the era of remote work where the line between...

Not all organizations approach continuous learning from the same place. Some industries organically attract curious people and companies...

Continuous learning is a way of life. And like exercise, those who are committed to it see numerous benefits in their health, wellness,...

Although refine+focus is seasoned at building strategy, creating diversity, and strengthening brand positioning, the events of the past...

Just a decade ago, many people believed that the future of retail was online. Now, it seems like e-commerce needs brick-and-mortar to fly...

Customer experience (CX) is more than a buzzword: it is a decision to understand your customer, place their needs at the center of your...

We hosted the last Curiouser of 2019, coming together as a cozy group of colleagues and friends. As the weather gets colder, our...

We believe that curiosity is an antidote to prevent obsoleteness and stale growth. We believe it so hard that we made curiosity part of...