Marketing to Women
Women hold an immense amount of buying power, driving an estimated 70-80% of all consumer purchasing decisions. Yet research shows that 91% of women believe advertisers don’t understand them. Market to women At refine+focus, we’ve worked with both large and small brands to help them succeed at marketing to women. The catch? It’s not just about marketing to women—it’s about marketing to a specific customer segment that you’re trying to target. Our experience has taught us that