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Marketing to Women
Women hold an immense amount of buying power, driving an estimated 70-80% of all consumer purchasing decisions. Yet research shows that...
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Purnima Thakre
- Jan 31, 2021
- 2 min
Innovation You Can Eat
At refine+focus, we believe in the power of storytelling. Sometimes, all it takes to tell an impactful story is the right analogy. It’s a...
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Purnima Thakre
- Jan 14, 2021
- 2 min
From Plan to Action
You’ve done the research, planned the plan, and developed a strategy. You’re ready to move into the action phase—and here’s how you...
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Purnima Thakre
- Dec 27, 2020
- 3 min
Ask Better Questions
There are generic and overused questions, and there are questions that resonate, excite, and cut through. Asking the right questions can...
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Purnima Thakre
- Sep 4, 2020
- 2 min
Tell Better Stories
Not the same stories with more tools, or the same stories on different marketing channels. Better. Stories. Tell Better Stories Start...
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Purnima Thakre
- Jul 31, 2020
- 2 min
Everyone Has a Plan Until…
“Everyone has a plan until you get punched in the mouth” — Mike Tyson COVID-19 was the punch in the mouth to many of our best intended...
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Purnima Thakre
- Jul 23, 2020
- 2 min
Virtual Curiouser & Curiouser: Insights from our July 2020 Innovation Showcase
As quarantine labors into the summer, refine+focus is here for you with fresh ideas to reignite your wonder. We recently held our...
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Purnima Thakre
- Jul 16, 2020
- 2 min
It’s 2020, Learn from Your Customer
Your customer has all the answers. The art, however, lies in being able to gather those insights efficiently and act on them effectively....
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Purnima Thakre
- Jun 26, 2020
- 2 min
10X Your Curious Culture
Not all organizations approach continuous learning from the same place. Some industries organically attract curious people and companies...
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Purnima Thakre
- Dec 6, 2019
- 3 min
Curiouser & Curiouser: Insights from Our November 2019 Innovation Showcase
We hosted the last Curiouser of 2019, coming together as a cozy group of colleagues and friends. As the weather gets colder, our...
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Purnima Thakre
- Aug 27, 2019
- 1 min
Empowered Women: Making the Most Out of Your Career, a Conversation with Madge Meyer
Madge Meyer, Ex CIO at State Street, a lifelong innovator, an award-winning author, a public-speaker and so much more. Very early in her...
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Purnima Thakre
- Mar 13, 2019
- 1 min
Curiouser with Google’s Amrit Dhir
Curious people make the best teachers. They ask insightful questions, follow their instincts and solve problems in unexpected &...
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Purnima Thakre
- Apr 20, 2017
- 3 min
Curiouser and Curiouser: Insights from our Innovation Showcase
We believe that curiosity is an antidote to prevent obsoleteness and stale growth. We believe it so hard that we made curiosity part of...
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