refine + focus

Women hold an immense amount of buying power, driving an estimated 70-80% of all consumer purchasing decisions. Yet research shows that...

At refine+focus, we believe in the power of storytelling. Sometimes, all it takes to tell an impactful story is the right analogy. It’s a...

You’ve done the research, planned the plan, and developed a strategy. You’re ready to move into the action phase—and here’s how you...

There are generic and overused questions, and there are questions that resonate, excite, and cut through. Asking the right questions can...

Not the same stories with more tools, or the same stories on different marketing channels. Better. Stories. Tell Better Stories Start...

“Everyone has a plan until you get punched in the mouth” — Mike Tyson COVID-19 was the punch in the mouth to many of our best intended...

Your customer has all the answers. The art, however, lies in being able to gather those insights efficiently and act on them effectively....

Although refine+focus is seasoned at building strategy, creating diversity, and strengthening brand positioning, the events of the past...

Brands are increasingly looking for new ways to communicate with their customers and tell their authentic story. Influencer marketing is...

Just a decade ago, many people believed that the future of retail was online. Now, it seems like e-commerce needs brick-and-mortar to fly...

Customer experience (CX) is more than a buzzword: it is a decision to understand your customer, place their needs at the center of your...

We hosted the last Curiouser of 2019, coming together as a cozy group of colleagues and friends. As the weather gets colder, our...

Interested in the world of fundraising and philanthropy? Now you have the opportunity to learn more from an industry expert, Karen...

Curious people make the best teachers. They ask insightful questions, follow their instincts and solve problems in unexpected &...

A colleague asked me to clarify the jargon surrounding the word “platform.” From his standpoint, platforms were overhyped, and he didn’t...