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4 Key Lessons From Female Entrepreneur and Sans Bottle Founder
Five years ago, while doing a juice cleanse challenge with a friend, Tracy Miller had a great idea. A health enthusiast, outdoor lover,...
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Purnima Thakre
- Jun 18, 2020
- 3 min
The Continuous Learner Journey
Continuous learning is a way of life. And like exercise, those who are committed to it see numerous benefits in their health, wellness,...
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Purnima Thakre
- Jun 12, 2020
- 2 min
Get Unstuck When Complexity Strikes
Although refine+focus is seasoned at building strategy, creating diversity, and strengthening brand positioning, the events of the past...
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Purnima Thakre
- Jun 10, 2020
- 1 min
Empowered Women: How to Have a Life While #WFH, a Conversation with Carolina Fowler
With COVID-19 causing a mass shift to remote working for the majority of businesses, could working from home be the future? What was once...
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Purnima Thakre
- Jun 1, 2020
- 2 min
The Influencer Influence
Brands are increasingly looking for new ways to communicate with their customers and tell their authentic story. Influencer marketing is...
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Purnima Thakre
- May 28, 2020
- 2 min
Support in COVID: Companies Offering Free Services
As we adjust to a new normal, many companies are stepping up with their solutions to support remote work and small businesses....
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Purnima Thakre
- May 21, 2020
- 2 min
Vulnerable
Vulnerability is a way to access our humanity. Now more than ever, we need to tap into this abundant resource to form deeper connections...
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Zach Braiker
- May 15, 2020
- 2 min
Fashion in the Face of COVID-19
To rally against the havoc of COVID-19, the fashion sector must make innovative changes to its design and production process. Pre-COVID...
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Purnima Thakre
- May 14, 2020
- 2 min
Small but Mighty: Local Businesses Bringing us Together
Small businesses are the heart of our communities — they sponsor our little league and provide the perfect place for first dates. When we...
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Zach Braiker
- May 7, 2020
- 2 min
Branding that Connects: How to Earn Attention in Times of Crisis
As consumers adjust to a new normal, some brands are excelling at capturing consumers’ attention through their thoughtful and responsive...
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Zach Braiker
- May 1, 2020
- 2 min
Back to School: Facing the Big Question on Our Minds
We all know that to connect with a consumer, we must first understand them. For parents, families, and students alike, the same question...
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Zach Braiker
- Apr 22, 2020
- 3 min
Your Roadmap to Build Brand Trust during COVID-19
When life is no longer “business as usual”, brands cannot continue as usual. We all know the importance of doing the right thing in the...
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Zach Braiker
- Apr 15, 2020
- 2 min
The Way Through: The Gratitude ‘How-To’
Gratitude is proven to make you healthy and happier. According to research gathered by Harvard Health, gratitude can boost happiness,...
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Purnima Thakre
- Apr 9, 2020
- 3 min
Virtual Curiouser & Curiouser: Insights from Our April 2020 Innovation Showcase
Our team at refine+focus is here for you. During the quarantine, expect content, community, caring and collaboration from us every day....
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Purnima Thakre
- Apr 2, 2020
- 2 min
The Big Pivot
In times of uncertainty, it’s the people who pivot who are best prepared. While COVID-19 has sent plenty of businesses spinning into...
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Purnima Thakre
- Mar 25, 2020
- 3 min
Sunshine: Amazing Activities for Kids and Parents
Busy parents have to balance work and life, and it’s hard! And with so many parents unexpectedly having to work from home with their kids...
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Purnima Thakre
- Mar 18, 2020
- 2 min
A Focus On Sunshine
Ready for some sunshine? If you’re like us, you’re eager to hear good news. And believe it or not, there’s plenty if you know where to...
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Purnima Thakre
- Dec 16, 2019
- 4 min
The Next Big Thing in E-commerce: Brick and Mortar
Just a decade ago, many people believed that the future of retail was online. Now, it seems like e-commerce needs brick-and-mortar to fly...
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Purnima Thakre
- Dec 9, 2019
- 3 min
To Focus on Growth, Focus on Customer Experience
Customer experience (CX) is more than a buzzword: it is a decision to understand your customer, place their needs at the center of your...
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Purnima Thakre
- Dec 6, 2019
- 3 min
Curiouser & Curiouser: Insights from Our November 2019 Innovation Showcase
We hosted the last Curiouser of 2019, coming together as a cozy group of colleagues and friends. As the weather gets colder, our...
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